✨🚀 We are Ignion! ✨🚀
We're revolutionizing the world of antennas for IoT with our Virtual Antenna® technology and Oxion™ products that simplify antenna integration design. We’re a friendly, motivated, and passionate bunch seeking a young and passionate professional with relevant industry experience who can hit the ground running.
Our new Content Strategist and Creator joins at an exciting juncture in Ignion’s growth.
Imagine a role where your strategic thinking and creative prowess converge to shape narratives that propel innovation in the connected world.
As a Content Strategist in the realm of IoT, you'll navigate the intersection of technology and communication, sculpting compelling stories that demystify complex concepts, captivate audiences, and pave the way for the future of interconnected devices.
DEPENDENCY
- Reporting to Director of Marketing Communications.
ACTIVITIES
Content Planning
- Develop a comprehensive content strategy that aligns with Ignion’s business goals across all content types: social posts, blogs, articles, white papers, case studies, interviews, technical documents, webinars, presentations, sales enablement collateral, and videos.
- Craft content topics and pillars aimed at educating, entertaining, inspiring, and engaging the company's potential customers.
- Define target personas to ensure content is tailored to the audience’s needs and interests.
- Implement best SEO practices to enhance content visibility and searchability.
- Perform regular content audits and analytics to determine what content should be kept, edited, rewritten, or updated on all platforms, identifying content gaps to ensure we meet the buyer’s journey needs.
- Analyze content performance using analytics tools to identify trends in reader engagement, adapt strategies accordingly, and measure content ROI.
Content Creation
- Design and create clear and compelling content distributed across all platforms.
- Utilize graphic design and digital marketing skills to create visually appealing content, including infographics, social media graphics, Word Press landing pages, printable one pagers and presentation materials.
- Ensure all content aligns with Ignion’s brand voice and messaging.
- Maintain a content calendar and ensure timely delivery of all content pieces.
- Develop and manage content aimed at generating leads and achieving content marketing goals.
EDUCATIONAL BACKGROUND
- Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or a related field.
- 5+ years of experience in content marketing, preferably in the tech or IoT sector.
- Exceptional writing and editing skills with a strong portfolio of published content.
- Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) with a strong portfolio of visual content.
- Proven ability to develop and execute successful content strategies.
- Strong understanding of SEO, content marketing trends, and analytics tools.
- Excellent research skills and the ability to translate complex technical information into clear, engaging content.
- Highly organized with the ability to manage multiple projects and deadlines.
- Proactive, collaborative, and adaptable with a strong attention to detail.
SKILLS
- Creative thinker with the ability to generate innovative marketing ideas and create compelling content.
- Very proactive personality, always willing to do more than requested, learn and grow.
- Results-oriented with a strong focus on achieving measurable outcomes.
- Passionate about technology and staying updated with industry trends.
- Proficient with digital marketing and content creation tools like Canva, Adobe Suite, Google Analytics, HubSpot or similar, CRM, ChatGPT, and more.
- Passionate, energetic, and able to roll up their sleeves and get things done fast.
- A commitment to teamwork and working in a collegiate manner.
- Ability to develop creative ideas and transform them into practical reality.
- Commitment to Ignion’s values of participation, partnership, sustainability, social responsibility, cost effectiveness, transparency, and accountability.
- Proficient with corporate productivity and web presentation tools.
WE OFFER:
- Compensation & benefits include competitive gross salary + bonus + Stock Appreciation Rights + catering service included + training + team building activities + health insurance upon completion one year of employment.
- A real opportunity to develop your career in an international company that operates in the IoT ecosystem.
- Hybrid working model.
- Great facilities with amenities.
- Referral Program.
Join Ignion and become an integral part of our dynamic team, working on exciting projects that shape the future of our organization. We offer a competitive salary package, professional growth opportunities, and a supportive work environment. If you are driven, passionate, and ready to take on new challenges, apply now!
